Privacy Policy

BH55 ("we", "us", "our") operates the online gaming and sports betting platform accessible at bh55.cam (the "Platform"). We are committed to protecting the privacy and personal data of every individual who accesses or uses our services. This Privacy Policy ("Policy") describes in detail how we collect, use, store, share and protect personal information in connection with your use of the Platform.

This Policy is intended to be read alongside our Terms & Conditions, which govern the overall relationship between you and BH55. Where any conflict arises between this Policy and the Terms & Conditions on a privacy-related matter, this Policy shall take precedence.

We recognise that our player base includes users from across Pakistan — from Karachi and Lahore to Islamabad, Rawalpindi, Faisalabad, Multan and Peshawar — and we are committed to handling all personal data responsibly, regardless of where our users are located. This Policy is published in English, which is the governing language for all data-related communications with BH55.

For the purposes of this Privacy Policy, the following terms carry the meanings set out below:

BH55 collects personal data through several channels: directly from you when you register or interact with the Platform, automatically through technical means as you browse, and from trusted third-party sources where permitted. The categories of data we collect are described below.

BH55 does not intentionally collect sensitive categories of personal data such as health information, political opinions or biometric data, except where a liveness check is specifically required as part of an enhanced KYC process. Where such data is collected, it is used solely for the stated verification purpose and is not retained beyond the period necessary for that purpose.

BH55 processes personal data only where a valid legal basis exists. The primary bases on which we rely are as follows:

• Contractual Necessity: Processing required to fulfil our obligations under the Terms & Conditions you have entered into with BH55, including account management, processing deposits and withdrawals, and settling bets.
• Legal Obligation: Processing necessary to comply with applicable laws and regulatory requirements, including anti-money laundering (AML) obligations, Know Your Customer (KYC) checks and fraud prevention duties.
• Legitimate Interests: Processing carried out to pursue legitimate business interests such as fraud detection, platform security monitoring, customer service improvement and responsible gambling enforcement, where these interests are not overridden by your privacy rights.
• Consent: Processing based on your freely given, specific and informed consent — most notably for the sending of direct marketing communications and the placement of non-essential cookies. You may withdraw consent at any time without affecting the lawfulness of processing that took place before withdrawal.

BH55 uses the personal data we collect for the following purposes:

• Account Management: To create, maintain and administer your BH55 account, including processing logins, managing your balance and handling account-level preferences.
• Transaction Processing: To facilitate deposits, withdrawals and the settlement of bets. Payment method references such as those for Easypaisa, JazzCash and Raast are used only as transaction routing identifiers and do not imply endorsement of gambling by those services.
• Identity Verification (KYC): To verify your identity and age in compliance with applicable regulations before processing withdrawals or where required by our licensing obligations.
• Fraud Prevention & Security: To detect, investigate and prevent fraudulent activity, money laundering, bonus abuse and unauthorised account access.
• Responsible Gambling: To monitor player behaviour for signs of problem gambling and to enforce any self-exclusion, deposit limit or loss limit tools you have activated through your account.
• Customer Support: To respond to your enquiries, resolve complaints and provide platform assistance.
• Platform Improvement: To analyse aggregated usage data and improve the performance, content and functionality of the BH55 platform.
• Marketing Communications: To send you promotional offers, bonus announcements and platform news where you have opted in to receive such communications. You may opt out at any time.
• Legal & Regulatory Compliance: To meet our obligations under applicable laws, respond to lawful requests from regulators or law enforcement authorities, and enforce our Terms & Conditions.

BH55 does not sell your personal data. We share personal data only in the limited circumstances set out below, and only to the extent necessary for each stated purpose:

• Service Providers & Data Processors: We engage trusted third-party service providers to support platform operations, including payment gateway processors, KYC and identity verification partners, IT infrastructure and hosting providers, fraud detection services and customer support platforms. All such providers are contractually bound to process your data only on our instructions and in accordance with applicable data protection standards.
• Gaming Software Providers: Where casino games or live dealer products are provided by third-party game studios, minimal session and bet-level data necessary to operate the game may be shared with the relevant provider.
• Regulatory & Law Enforcement Authorities: We may disclose personal data to regulators, tax authorities, law enforcement agencies or courts where required to do so by applicable law, a valid legal order, or to protect the legal rights of BH55 or third parties.
• Business Transfers: In the event of a merger, acquisition, restructuring or sale of all or part of BH55's business, your personal data may be transferred to the successor entity. You will be notified of any such transfer and of any change to this Policy that results from it.

Where personal data is transferred to recipients outside of the jurisdiction in which it was collected, BH55 will ensure that appropriate safeguards are in place — such as standard contractual clauses or equivalent data transfer mechanisms — to protect the data in transit and at its destination.

BH55 uses cookies and similar tracking technologies to deliver, maintain and improve the Platform. The following categories of cookies are used:

You can manage cookie preferences through your browser settings at any time. Disabling certain non-essential cookies may affect the functionality or personalisation features of the Platform. Strictly necessary cookies cannot be deactivated through browser settings without logging out of the Platform entirely.

BH55 retains personal data only for as long as is necessary to fulfil the purpose for which it was collected, or as required by applicable law, whichever is longer. The general retention periods we apply are as follows:

• Account and Registration Data: Retained for the duration of your active account relationship with BH55 and for a minimum of five (5) years following account closure, in line with standard AML record-keeping requirements.
• KYC and Identity Documents: Retained for a minimum of five (5) years from the date of verification, or longer where required by the regulations of our licensing jurisdiction.
• Financial Transaction Records: Retained for a minimum of five (5) years from the date of each transaction.
• Betting and Gaming Activity Logs: Retained for a minimum of three (3) years from the date of the relevant activity.
• Customer Support Communications: Retained for two (2) years from the date of the most recent interaction unless a longer period is required for an open dispute.
• Marketing Consent Records: Retained for the period of consent and for two (2) years following withdrawal of consent as evidence of compliance.

Once the applicable retention period expires and no legal obligation requires further retention, personal data is securely deleted or anonymised so that it can no longer be attributed to any individual.

Subject to applicable law and certain limited exemptions, you have the following rights in relation to your personal data held by BH55. To exercise any of these rights, please contact us at [email protected].

BH55 will respond to all data rights requests within thirty (30) days of receipt. Complex requests may require additional time, in which case we will notify you of the extended timeline and the reason for the delay.

BH55 implements a range of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction or alteration. These measures include:

• SSL/TLS encryption for all data transmitted between your device and our servers.
• Encrypted storage of sensitive data at rest, including account credentials and KYC document copies.
• Role-based access controls ensuring that internal personnel can only access personal data that is necessary for their specific job function.
• Regular security assessments and penetration testing of Platform infrastructure.
• Two-factor authentication options available for player accounts to add an additional layer of login security.
• Contractual data security obligations imposed on all third-party data processors with access to personal data.

In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, BH55 will notify affected individuals and the relevant supervisory authority in accordance with applicable legal timelines. If you suspect that your account has been compromised, please contact us immediately at [email protected].

The BH55 Platform is strictly for adults aged 18 or above, or the higher minimum age required by the operator's licence jurisdiction. BH55 does not knowingly collect or process personal data relating to individuals under the applicable minimum age.

During registration and as part of the KYC process, BH55 takes reasonable steps to verify the age of all players. If BH55 becomes aware that it has inadvertently collected personal data from an individual below the minimum age, it will take immediate steps to delete that data and to close the relevant account. Any funds deposited by an underage player will be returned in accordance with our Terms & Conditions.

If you are a parent or guardian and believe that your child has registered an account on BH55, please contact us immediately at [email protected] so that we can investigate and take appropriate action.

The BH55 Platform may contain references to third-party services — including payment method names such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah — for contextual familiarity only. These references do not constitute links to or endorsements of those third-party services, and BH55 has no control over the privacy practices of any external party.

Where the Platform does include links to external websites or services, BH55 is not responsible for the content or privacy practices of those sites. We encourage users to review the privacy policy of any third-party site they visit independently of BH55.

BH55 reserves the right to update or revise this Privacy Policy at any time to reflect changes in our data processing practices, applicable law or Platform functionality. The "Last Updated" date at the top of this page will be revised whenever material changes are made.

Where changes are significant, BH55 will notify registered players via the email address associated with their account or through a prominent on-platform notice prior to the changes taking effect. Your continued use of the Platform following the publication of any revised Policy constitutes your acceptance of the changes. If you do not agree with the revised Policy, you should discontinue use of the Platform and may close your account in accordance with the Terms & Conditions.

If you have any questions, concerns or requests regarding this Privacy Policy or the way BH55 handles your personal data, please reach out to our team using the contact details below. We are committed to addressing all privacy-related enquiries promptly and fairly.

BH55 aims to acknowledge all privacy-related requests within five (5) business days and to resolve them within thirty (30) calendar days. For complex data subject access requests, we may require additional time and will inform you accordingly.